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IBM 00M-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

Question 1

What is NOT a specific need that marketing teams have for IBM Cognos BI?

A. To design and automate demand generation campaigns.
B. To know the effectiveness of their campaigns.
C. To gain visibility into the sales pipeline on opportunities created through demand generation.
D. To analyze and allocate marketing resources across channels.

Question 2

What is a high-yield question when positioning IBM Cognos BI to the Sales VP of an organization?

A. What happens when your BI projects are over budget or off schedule?
B. Can you currently combine information from multiple data sources to produce business reports?
C. How much time are you spending producing reports for the organization with your current method?
D. When managing customers, are you able to determine which is likely to be the most profitable?

Question 3

Which product integrates with IBM Cognos BI to provide text mining and predictive modeling capabilities?

A. IBM SPSS
B. IBM Clarity
C. IBM Info Sphere Datastage
D. IBM Cognos TM1

Question 4

The analysis capability of IBM Cognos BI is geared toward helping organizations answer which key question?

A. What should we be doing?
B. Why is our business on or off track?
C. What are our competitors doing?
D. How are we doing?

Question 5

A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
B. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
C. Cognos allows organizations to select the appropriate roles that match their user behaviors.
D. Cognos was designed to take information from multiple applications and pull it together into a
single platform.

Solutions: