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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A) Does not count as a response.
B) Counts as a partial response.
C) Counts as an inferred response.
D) Counts as a response.

2. In Unica Campaign, in order to schedule a flowchart (using the flowchart schedule process), what mode do you need to be in?

A) Schedule
B) Run
C) Edit
D) View

3. Which Unica Campaign process controls the actual execution of completed Campaigns, including managing and generating output of contact lists, assigning offers to target audiences, tracking contacts, logging of data, and scheduling of Unica Campaign or Session runs?

A) Data Manipulation
B) Cube
C) Execution/Run
D) Analytical/Optimization

4. In Unica Campaign, how does response history relate to audience levels?

A) The response history tables reference the audience tables.
B) The only relationship is through the contact history.
C) Each audience level has its own related response history table in the database.
D) There is no relationship between the two.

5. In Unica Campaign, what option in the schedule process allows a customer to call a script or program on the server?

A) Use the "Custom run" option in the Schedule Process box.
B) Use the "Send Trigger" option in the Schedule Process Box.
C) Use of a custom macro in the Schedule process box.
D) Use the "Server Admin" option in the Schedule Process box.

Solutions: