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IBM 00M-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Smarter Commerce Overview | - IBM Smarter Commerce strategy overview - Business value and concepts of Smarter Commerce |
| Sales Positioning and Value Proposition | - Identifying customer business challenges - Mapping IBM solutions to customer needs |
| Industry Use Cases and Scenarios | - Omni-channel customer experience examples - Retail and e-commerce transformation scenarios |
| Solution Portfolio Awareness | - IBM product portfolio supporting Smarter Commerce |
| IBM Smarter Commerce Solutions | - Marketing, sales, and supply chain integration - Commerce and customer engagement capabilities |
| Competitive Positioning | - Differentiation of IBM Smarter Commerce vs competitors |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question 1
What can AdTarget do?
A. Working with affiliates, target Internet ads without email
B. Monitor all advertisements watched on cable television
C. Utilize You Tube to more effectively deliver ad content
D. Force customers to watch the entire Internet ad before entering websites
Question 2
Which one of these software solution components providing business capabilities is
NOT part of the 'Market' offerings?
A. Unica
B. ILOG
C. Coremetrics
D. WebSphere Commerce
Question 3
Which Smarter Commerce capability is focused on best determining location of facilities, assignment of stores, managing seasonality, and carbon foot printing?
A. Network optimization.
B. Transportation optimization.
C. Merchandise allocation.
D. Replenishment optimization.
Question 4
Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?
A. IBM Case Manager
B. Retail Store Solutions
C. Unica
D. ILOG
Question 5
What are Smarter Commerce 'Market' offerings focused on?
A. is a buy online, pick-up in the store (BOPIS).
B. Customer buying patterns.
C. Personalized customer engagements across multiple touch-points.
D. Visibility and optimization in the supply chain.
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: C |
