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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber Data Management | 18% | - Data import, export, and quality management - Preference and profile center configuration - Data extensions, relationships, and data architecture - Contact model design and implementation |
| Topic 2: Setup | 38% | - Security policies, password management, and access control - Integration configuration and management - Marketing Cloud extension products and features - Setup Home features and configuration - Business units, user accounts, and permission settings |
| Topic 3: Channel Management | 16% | - Social Studio and Advertising Studio configuration - Mobile Studio setup and functionality - Journey Builder concepts and use cases - Email Studio configuration and features |
| Topic 4: Digital Marketing Proficiency | 13% | - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII |
| Topic 5: Maintenance | 15% | - Evaluation of additional Marketing Cloud products - Account monitoring and system availability - Data extraction, reporting, and analytics |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Use the exact filename used for the trigger in the import File Activity
- B. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- C. Make sure the filename has a date stamp to avoid duplication
- D. Make sure the file is placed on the correct subfolder within the SFTP
Correct Answer: B 🗳️
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Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
- A. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
- B. Sending in large volumes will alert ISPs the new IP Address is now in use.
- C. Building desirable sending history and data will be variable based on list size and engagement.
- D. The IP address is on reserve, is already in use, and has an email sending history.
Correct Answer: C 🗳️
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Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Advanced Audit Trail
- B. Single Sign on Authentication
- C. IP Allowlist
- D. Field Level Encryption
Correct Answer: C 🗳️
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NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Product Code
- B. Name
- C. Application ID
- D. Subscriber ID
- E. Email Address
Correct Answer: A,C,D 🗳️
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Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?
- A. Web Analytics Connector
- B. Link Wrapping
- C. Cloud Pages URL AMP script function
Correct Answer: C 🗳️
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