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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Lead Management | 24% | - Define the capabilities of page actions - Define the capabilities of a segmentation rule - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Explain what a Grade measures and how grading is managed |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
A) Create an automation rule based on product Name.
B) Create a dynamic list based on Product Name.
C) Create a completion action based on Product Name.
D) Create a segmentation rule based on Product Name.
2. A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?
A) Page Action
B) Dynamic List
C) Automation Rule
D) Completion Action
3. LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?
A) Bot protection via a honeypot
B) Completion actions
C) A URL redirect
D) Kiosk/Data Entry Mg
4. What does the gear icon on the prospect list allow you to do?
A) Edit
B) Copy
C) Assign
D) Delete
5. Form or Form Handler? I want to use progressive profiling to personalize my form.
A) Form
B) Form Handler
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A,C,D | Question # 5 Answer: A |
