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The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

Marketing Cloud Administrator Certification Exam formate are as follow

Format: Multiple choices, multiple answers

• Language: English
• Length of Examination: 105 minutes
• Passing score: 67%
• Number of Questions: 60

Marketing Cloud Administrator Certification Exam Requirements are as follow

A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.

The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:

• Configure Marketing Cloud products (manufacturers, studios)
• Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)
• Evaluate the quality of the data.
• Implementation of account configuration, including business unit structure, permissions and security.
• Identify best security practices for managing data, users and authorizations.
• Management of subscriber data
• Account monitoring (super messages, users, activities) (audits, reports, notifications)
• Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
• Troubleshoot account setup and user request issues

A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.

There is no prerequisite for Salesforce Marketing Cloud Administrator certification.

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