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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Customer Value and Business Use Cases | - Business intelligence and reporting scenarios - Enterprise decision-making value proposition |
| Sales Scenarios and Customer Engagement | - Identifying customer needs and mapping solutions - Solution positioning and objection handling basics |
| Competitive Positioning | - IBM differentiators in BI and analytics space - Comparison with other BI tools in the market |
| IBM Cognos BI Product Overview | - Core capabilities of IBM Cognos BI suite - Positioning within IBM analytics portfolio |
| Product Features and Differentiation | - Dashboards, reporting, and analysis capabilities - Integration with IBM data and analytics ecosystem |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?
A) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
B) Cognos allows organizations to select the appropriate roles that match their user behaviors.
C) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
D) Cognos was designed to take information from multiple applications and pull it together into a single platform.
2. What is NOT one of the many mobile platforms supported with a native IBM Cognos BI application?
A) BlackBerry OS
B) HP webOS
C) Apple iOS
D) Windows Mobile
3. Which capability of IBM Cognos BI is geared toward a consumer or casual user?
A) TM1 integration
B) Report Studio
C) Business Insight
D) Business Modeling
4. What is the major weakness of competing enterprise business intelligence solutions?
A) Limited implementation resources.
B) Poorly rated by industry analysts.
C) Patched and stitched architectures.
D) Narrow and limited BI coverage.
5. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?
A) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
B) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
C) Cognos allows organizations to select the appropriate roles that match their user behaviors.
D) Cognos was designed to take information from multiple applications and pull it together into a
single platform.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B |



