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IBM M2020-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Midmarket Positioning and Sales Approach | - IBM sales methodology and solution positioning - Understanding midmarket customer needs and buying drivers |
| Topic 2: IBM Business Analytics Portfolio Overview | - Key value propositions of IBM Business Analytics solutions - IBM analytics and data platform overview for midmarket customers |
| Topic 3: Customer Use Cases and Value Messaging | - Forecasting and planning scenarios for midmarket organizations - Reporting, dashboarding, and business intelligence use cases |
| Topic 4: Competitive Positioning | - Common objection handling scenarios - Differentiation of IBM analytics vs competing BI platforms |
| Topic 5: IBM Analytics Solutions Overview | - IBM SPSS and predictive analytics basics - IBM Planning Analytics overview - IBM Cognos Analytics overview and capabilities |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question 1
At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?
A. IBM Cognos Express Administrator
B. IBM Cognos Express Administrator and an IBM Cognos Express Connector
C. IBM Cognos Express Connector and one of the user roles
D. IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
Question 2
What are the 4 (four) trends shaping the way we live, work and interact?
A. Cloud. Mobile, Security, Data
B. Mobile, Social. Data. Storage
C. Data. Security. Cloud. Social
D. Social, Mobile, Data, Cloud
Question 3
Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?
A. I need to better identify opportunities, allocate marketing budget and track marketing campaigns.
B. My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
C. I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
D. I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.
Question 4
How many IBM sales stages are there?
A. There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
B. There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
C. There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
D. There are 6 (six) stages but in GPP they are considered to be 3 (three) stages
Question 5
Within IBM we use BANT to qualify an opportunity. What does BANT stand for?
A. Budget. Affordability, Need. Thought Leadership
B. Budget, Access. Need, Timeline
C. Budget. Authority, Need. Timeline
D. Budget. Acceptance. Necessity. Tactics
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: C |



