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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

What is a true statement about Automation Studio?

A. Activities supported in Automation studio must first be defined in the Email Application
B. There is a limit to the number of activities and steps that can be placed in a workflow
C. When multiple activities are in a single step, the activities are executed one at a time
D. A workflow is comprised of steps, and within each step are activities

Question 2

Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers

A. Goal setting to have the system listen to see if users met the goal.
B. Updating or creating Salesforce CRM objects or records.
C. Criteria setting to segment contacts based on behavior using SQL.
D. Extracting data from an Audience data extension for analysis.
E. A/B/N testing as part of the workflow to conduct timing and creative tests.

Question 3

What can you test with A/B Testing?

A. Dates and Times sent out
B. Subject Lines
C. Content areas
D. From Name
E. Email Message
F. All of the above

Question 4

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

A. Send Classification
B. Delivery Profile
C. Send Definition
D. Sender Profile

Question 5

Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
B. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
C. Create an API-driven process to put the data directly into the data extension when any data is changed.
D. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.

Solutions: