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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A) Select 'Deduplicate by Email' checkbox.
B) Use Email Address as Subscriber Key.
C) Mark the field as the Primary Key.

2. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A) Configure Journey Settings to 'allow no re-entry.
B) Configure Journey Entry Event to 'allow no re-entry.'
C) Configure Journey Email Send to dedupe on email address.

3. Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A) Email and Journey Overview Dashboard
B) Journey Performance by Email Dashboard
C) Email Performance Dashboard

4. Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

A) Import Activity
B) Ingest API
C) Import Wizard

5. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A) Configure Field-Level Encryption in import file.
B) Specify character encoding in import file.
C) Manager Files in File Transfer.

Solutions: