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Salesforce AP-212 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Loyalty Management Fundamentals | - Core concepts of loyalty programs
|
| Reporting and Analytics | - Loyalty performance tracking
|
| Member and Account Management | - Member enrollment and profiles
|
| Engagement and Promotions | - Campaign and promotion setup
|
| Data Model and Integration | - Loyalty data architecture
|
| Program Setup and Configuration | - Loyalty program structure
|
Salesforce Loyalty Management Accredited Professional Sample Questions:
A sports clothing and accessories retailer is setting up a new Loyalty program. The company wants an effective way to create urgency in its Loyalty program members to return to purchase and redeem their points within a specified period. The entire points balance expires if a member's last activity, including any purchase or points redemption, reaches 18 months.
What steps should a Loyalty Consultant follow to meet the retailer's requirement when implementing the new Loyalty program?
- A. Set up a Non-Qualifying Points currency and apply the expiration model 'Fixed Model'
- B. Set up a Qualifying Points currency and apply the expiration model 'Activity Model'
- C. Set up a Non-Qualifying Points currency, apply the expiration model 'Activity Model'
- D. Set up a Qualifying Points currency and apply the expiration model 'Fixed Model'
Correct Answer: C 🗳️
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An upset customer calls Universal Containers about the free t-shirt they were supposed to receive when enrolling in its program. The support agent verifies that the t-shirt is out of stock and decides to compensate the customer with a 50% discount valid for one year.
What should the agent do to ensure the customer receives the 50% discount?
- A. Activate the voucher assignment batch.
- B. Use Issue voucher from the Loyalty Program Member page.
- C. Use the "issue Voucher" flow template.
- D. Assign a voucher definition from the customer's Loyalty Program Member.
Correct Answer: C 🗳️
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Universal Containers (UC) plans to implement Loyalty Management and change its current strategy of giving benefits to all members equally. UC wants to use its Loyalty program to build a network of brand advocates-people who are willing to endorse the UC brand because of positive experiences.
Which three ways can Loyalty Management help to fulfill the new strategy?
- A. Maintain a Loyalty solution on separate systems (Loyalty Management for accruals and an External Analytics system) to ensure data integrity
- B. Send promotions at the right time to the right program members using Salesforce CDP's market segmentation capabilities
- C. Create a Loyalty program tier with member benefits to keep customers engaged.
- D. Define a transactional point-based program, in which one point is earn for every dollar spent
- E. Issue tickets to a concert to any Loyalty member that posts a product review on social media
Correct Answer: B,C,E 🗳️
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A hotel group has implemented a Loyalty Member Portal for its program members, but some members are experiencing issues accessing their Loyalty Program-specific records on the portal.
What should an Administrator do to ensure the Loyalty members can access Loyalty record information when using the portal?
- A. For the Loyalty Member, 'Enable Customer User' on the Contact or "Enable Partner User' on the Account
- B. Using Experience Cloud sharing sets, specify Account as the object of your sharing set
- C. Ensure the Allow using standard external profiles for self-registration, user creation, and login' is enabled
- D. In the Partner Account record, 'Enable Customer User" on the Contact associated
- E. Ensure the 'Allow using customer profiles for self-registration, user creation, and login' is enabled
Correct Answer: A,B 🗳️
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What three types of vouchers can be configured in Loyalty Management?
- A. Promo Code
- B. Fixed Value
- C. Product or Service
- D. Discount Percentage
- E. Gift Card
Correct Answer: A,B,D 🗳️
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