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Adobe AD0-E608 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Distribution	12%	- Organize projects in a logical manner 1. Structure workspace projects 2. Maintain reporting consistency - Curate fields available in a particular report or dashboard 1. Customize dashboards 2. Manage report components - Schedule and share reports with key stakeholders 1. Configure report scheduling 2. Share projects securely
Topic 2: Data Analysis	26%	- Choose correct components for analysis 1. Use attribution models 2. Select dimensions and metrics - Evaluate audiences to share with other AEP tools 1. Create audience segments 2. Activate audiences - Perform exploratory analysis and interpret results to provide insights 1. Interpret business trends 2. Analyze customer journeys
Topic 3: Components	30%	- Build non-admin components to address business questions 1. Customize workspace components 2. Create derived fields - Create a subset of data using appropriate components and filters 1. Use dimensions and metrics 2. Apply filters to datasets - Translate business questions into relevant components 1. Build filters and segments 2. Create calculated metrics
Topic 4: Reporting	32%	- Determine appropriate visualizations or tables to address business questions 1. Configure reporting tables 2. Select visualization types - Determine which data view to use based on data sources, identities, and date ranges 1. Choose suitable data views 2. Understand identity stitching - Determine how to use and apply date ranges 1. Compare reporting periods 2. Apply rolling date ranges

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question 1

What is the first step when analyzing campaign performance data in Adobe CJA?
Response:

A. Enable Real-Time Sync
B. Apply Data Filters
C. Assign Campaign Metrics
D. Define Date Ranges

Question 2

Which filters help refine data analysis in Adobe CJA?
(Select two.)
Response:

A. Metric Filters
B. Event Filters
C. Identity Stitching Settings
D. Campaign Delivery Rules

Question 3

An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports. What is the recommended way to achieve it through custom date range?
Response:

A. Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year plus 9 months'.
B. Create a custom date range enabling rolling date range option, with Start as 'Start of current year plus 9 months' and End as 'End of current year minus 3 months'.
C. Use a fixed date range for the fiscal year.
D. Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year minus 3 months'.

Question 4

Which segment configurations should be enabled to track returning customers in Adobe CJA?
(Select two.)
Response:

A. Purchase Event Trigger
B. Data Ingestion from CRM
C. Identity Resolution Setup
D. Event Type Matching

Question 5

Which data component is essential for tracking multiple transactions per customer in Adobe CJA?
Response:

A. Data Ingestion Rule
B. Profile Attribute
C. Data View Metric
D. Event Dataset

Solutions:

Question 1
Answer: D

Question 2
Answer: A,B

Question 3
Answer: D

Question 4
Answer: C,D

Question 5
Answer: D