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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A. Reach
B. CPC
C. Avg. Order Per User
D. CPM
E. Impression
F. Revenue per user

Question 2

After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

A. $3,042
B. $4,042
C. $3,500
D. $4,422.16

Question 3

What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A. Breakdown
B. Ad Sets
C. Reports
D. Date Range
E. Search
F. Placement

Question 4

Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

A. Change the aspect ratio to square to increase visibility in the feed environment
B. Shortened the video
C. Move the initial branding mention towards end of video
D. Add text to convey the message without sound
E. Only use Instagram placement for the video ad

Question 5

Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.

A. Custom audiences and Lookalike audiences.
B. Interest and lookalike audiences.
C. Custom Audiences and Carousel.
D. Audience Network and Custom Audiences.

Solutions: