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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
| Topic 2: Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
| Topic 3: Oracle Marketing Cloud Data Management Platform Fundamentals | - Core concepts of Oracle DMP - Platform architecture and components |
| Topic 4: Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Topic 5: Audience Segmentation and Management | - Audience creation and segmentation rules - Identity resolution and profile management |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question 1
In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?
A. Optimize
B. Buy
C. Avoid
D. Target
Question 2
Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
A. Uses a transparent 1x1 image pixel
B. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
C. Only data on users that are seen on a go-forward basis is sent.
D. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
E. Audience data on past users is sent.
Question 3
Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?
A. That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
B. That a custom audience pixel has been generated and that a look-alike model has been created
C. That vendors and share partners have been configured and that Data Usage Agreement has been signed
D. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
E. That access to 3rd party data has been granted and that 1st party converters have been suppressed
Question 4
Which of the following strategies exhibits Oracle DMP data scoping best practices?
A. Collect strategic data points, designed to identify customer engagement.
B. Collect and store only online interactions, as the DMP is an online platform.
C. Collect all data, regardless of granularity, to manage it within the DMP.
D. Collect only personally-identifiable information, to correlate it within the DMP.
Question 5
Describe the features of an Audience Injection App that uses SDT.
A. The client shares the audience with you. This will generate an email notification that includes the audience composition.
B. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
C. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
D. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
Solutions:
| Question 1 Answer: B | Question 2 Answer: A,D | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: C |
